THE
BRAND EDIT
A VIP strategy, creative, + design intensive for all your big ideas, goals, and moving pieces.
YOUR BRAND CALLED.
IT NEEDS ANOTHER BRAIN.
Being a business woman means constantly making decisions.
While serving clients, answering emails, sending invoices, basically becoming a content creator, raising kids, and trying to have a social life... you're still wondering:
-
Should I launch this now?
-
What should I post?
-
I feel like I want to add a new offer.
-
Is my pricing too high?
-
Do I need to update my website first?
-
Do people even care about my content?
-
What should I charge for this workshop?
That's why we built The Brand Edit.
Because after working with so many women, what looked like "just a website update" or "just a logo" was just a symptom for overwhelm and lack of clarity.
What they really needed was someone to untangle their chaos, simplify the next step, and help them move from "I have an idea..." to "It's happening."
Think of this as renting a second brain ... that just happens to specialize in brand strategy, design, psychology, and marketing all at once.
WHAT THE BRAND EDIT INCLUDES:
MORNING: STRATEGIC PLANNING
We'll spend our first 2-3 hours sorting through your business's priorities. Depending on your goals, we might:
-
Brainstorm content ideas
-
Refine or build an offer
-
Plan an upcoming launch
-
Align content with Human Design/Astrology transits
-
Map out an event or retreat
-
Review your messaging
-
Audit your website
-
Improve your workflow
-
Work through visibility wounds
-
Discuss other business challenges
AFTERNOON: CREATIVE SPRINT
After we strategize, I'll spend the remainder of the day bringing your goals to life through design implementation. This could include:
-
Carousel / social media posts
-
Promotional graphics
-
Event or workshop materials
-
Launch assets
-
Presentation slides
-
Service or pricing guides
-
Business card updates
-
Worksheet/workbook design
-
Brand collateral
-
Light website updates
FOR THE WoMEN WHO...
-
Know they need to be showing up consistently, but freeze, overthink, or wait until everything feels "perfect" before they post
-
Keep bouncing between updating their website, creating content, launching a new offer, and starting a newsletter... and end up with ZERO progress
-
Have more ideas than time (or don't know which ideas to prioritize)
-
Know so much about what they do, but constantly wonder, "Would anyone even want to hear about that?"
-
Tend to jump the gun when they get their next big idea & need someone to slow them down and plan out the details with them
-
Want a personalized marketing plan that actually considers their strengths, schedule and energy levels instead of generic, conflicting advice
-
Want a creative partner who can think alongside them, challenge their ideas, and tell them "Here's what I'd focus on first."
IN OTHER WORDS, THAT MEANS...
Weekends being present with your kids because you already sorted through the 37 open tabs swirling in your brain
Actually being done after a day with clients instead of switching to Claude to put your marketing hat on
A fun date night reconnecting with your partner instead of wasting 4 hours on Canva for one post
Feeling refreshed in the morning because you didn't have to stay up until midnight thinking about your business
That wine night you keep saying you have to do with your girlfriends but never seem to have time for
The freedom to still be hands-on with your brand (it's YOURS , after all!) but not have it take over your life
Actually enjoying your work again because you get to focus on what you love, NOT marketing
Strategies that fit your life, energy, schedule & responsibilities, not ones that expects you to burn out in order to sell
Does not shut up about Astrology, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Will pet every dog she sees
Has the TV on at all times
Hey, Girl! It's Sim — Designer & Strategist in Sun Prairie, WI
As a woman of color with a big personality, I spent years hearing I was too loud, too opinionated, too much.
So I became more digestible.
More polished.
More “professional.”
But, it was never enough. Because I could only last so long pretending to be someone I wasn't.
I learned that misaligned branding (personally & professionally) drains you.
I realized that I didn't need to dilute my voice, because the right people will actually respect it.
Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them.
Because aligned branding isn’t just aesthetic.
It’s freedom.