ABOUT BRANDED BY SIM
I’ve always been obsessed with understanding people — how they think, feel, and express who they are beneath the surface.
Naturally, I majored in Psychology but accidentally stumbled into social media design through a club and fell in love with design.
After graduating from UW-Madison with degrees in Psychology, Design Strategy + Digital Studies, I worked in Marketing and Communications across nonprofits, media, and agencies (including brands like Nature Made Vitamins!).
And, I burnt out HARD trying to fit into Corporate America's idea of professionalism.
I craved more creativity, personality, freedom, and expression than both psychology or traditional marketing could offer.
That’s how Branded by Sim (formerly, Heart & Mind Business Coaching) was born.
As a creative studio, our work sits at the intersection of Psychology, Design, and Energetics.
We specialize in sifting through the 127 tabs in your brain and translating your energy & personality into feminine brand + web design that radiates your authentic self.
We believe that visionary women were built to stand out, and your brand should do the same.
Whether you're loud, quiet, bold, or swear like a sailor (oops, that's me!), if you have a big vision for your heart-led business, we're unlocking that main character energy.
Mission
To reflect women's authentic energy and personality into a brand and website so they can be themselves in their business.
Vision
A world where women let go of hustle culture and blending in so they feel empowered to build a business & brand that truly reflects their personality.
IF YOU'RE CURIOUS ABOUT ME...
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I'm a bookworm. Romantasy novels have a chokehold on me (I know, basic!)
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I LOVE traveling! Greece & Japan are next on my travel list <3
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My crazy Australian Shepherd pup is the light of my life!
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I need my coffee by 9am, and I have no shame that half of it is literally creamer.
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My little sister is 10 years old and makes me feel ANCIENT.
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I'm a 3/5 Generator, Gemini Sun + Scorpio Moon and Rising... yeah, it's chaos here.
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I ALWAYS have the TV on, so show recs are highly recommended!
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My clients are so interesting, I go down rabbit holes learning all about their work!!
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I LOVE COLOR! The minimalism era was so hard for me *insert crying emoji*
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I will buy anything cherry/Valentine's aesthetic
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I'm an ambivert. I'd usually rather be home, but I'm the biggest yapper if we vibe!
CORE VaLUES
Empowered Femininity
We believe women can do business differently. Heart-led, aligned with our energy and without the hustle culture. We will NEVER endorse marketing or branding tactics that prioritize hustle over aligned action.
True Authenticity
Who we are is exactly what makes our brand unique. Authenticity allows for a long-term and sustainable business, because we can actually be ourselves.
Alignment
Acting in alignment with our values and personality is essential when building brands. We make sure every piece is intentional and FEELS as good as it looks.
Heart-Led Integrity
Your business and brand are a part of you, and we know it's a big decision. We bring integrity in every project and will never sacrifice intentionality and detail for a quick sale.