BRANDING BY DESIGN
Hustle culture sells one way of business. AKA faking a professional personality that doesn't even sound like you.
If you're here, it's because that's not working for you.
So, instead of asking,
"Why can't I just be like every other business owner who enjoys networking 24/7 and dancing on reels?"
The better question is:
"What works for me?"
That's what Branding by Design helps us figure out. We'll develop or re-develop your brand so it feels authentic AND magnetizes dream clients.
signature BRANDING BY DESIGN
For businesses entering a new chapter and ready for the brand they've always envisioned
BRAND STRATEGY
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COMPLETE HUMAN DESIGN & ASTROLOGY BRAND REPORT
Uncover your brand's unique strengths, communication style, energy, and aesthetic.
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BRAND IDENTITY & MESSAGING
Build your brand positioning, offers, voice, messaging, content pillars, and overall brand presence.
VISUAL IDENTITY
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FULL LOGO SUITE
2-4 logo variations designed for flexibility across web, social, and print. (1 rounds of revisions)
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CUSTOM COLOR PALETTE
Curated to reflect your brand & personality + accessibility-approved.
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TYPOGRAPHY SUGGESTIONS
A thoughtfully selected font system that creates consistency across every touchpoint.
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CUSTOM BRAND KIT + MOOD BOARD
A cohesive visual toolkit showcasing your logos, colors, typography, and creative direction.
BRAND IMPLEMENTATION
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BRAND GUIDELINES PRESENTATION
A comprehensive guide to using your brand with confidence and consistency.
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INSTAGRAM BIO RECOMMENDATIONS
A bio optimized to clearly communicate your value and attract the right audience.
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BUSINESS CARD DESIGN
Professional design with your new branding so you can spread the word.
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COLLABORATIVE INSTAGRAM CAROUSEL
A collaborative launch post introducing your new brand for added visibility.
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BRAND & CONTENT COACHING
Ongoing guidance and support throughout the branding process.
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CONTENT IDEAS & HOOKS
Strategic, scroll-stopping content prompts and messaging ideas tailored to your brand.
6-8 Weeks / $2,350
WHAT TO EXPECT
01
STRATEGY & PSYCHOLOGY
Once we get you onboarded, strategy comes first. Using psychology + energy-based tools, we'll map out your brand voice, identity, ideal client and basic aesthetic. This is the foundation that we'll carry throughout our work together.
02
MESSAGING & CONTENT
Now that we have your brand's foundation, we go deep into messaging. We'll focus on your IG bio along with content hooks, prompts, & concepts to help you feel confident on socials. You'll also get drafts of brand visuals during this stage for your feedback.
03
DESIGN & REFINE
In this phase, you'll receive your brand kit, logo variations, chosen typography, color palette, and brand visuals. We'll also refine your content & work through any challenges there.
core BRANDING BY DESIGN
For businesses with a clear direction that are ready for an elevated visual identity
BRAND STRATEGY
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MINI HUMAN DESIGN & ASTROLOGY BRAND REPORT
A condensed report defining your brand's aesthetic, vibe, and overall essence.
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BRAND DIRECTION
Establish the overall look, feel, and personality of your brand before bringing it to life visually.
VISUAL IDENTITY
-
FULL LOGO SUITE
2-4 logo variations designed for flexibility across web, social, and print. (1 rounds of revisions)
-
CUSTOM COLOR PALETTE
Curated to reflect your brand & personality + accessibility-approved.
-
TYPOGRAPHY SUGGESTIONS
A thoughtfully selected font system that creates consistency across every touchpoint.
-
CUSTOM BRAND KIT + MOOD BOARD
A cohesive visual toolkit showcasing your logos, colors, typography, and creative direction.
BRAND IMPLEMENTATION
-
BRAND GUIDELINES PRESENTATION
A comprehensive guide to using your brand with confidence and consistency.
-
BUSINESS CARD DESIGN
Professional design with your new branding so you can spread the word.
-
COLLABORATIVE INSTAGRAM CAROUSEL
A collaborative launch post introducing your new brand for added visibility.
4 Weeks / $1,497
Perfect for the visionary women who...
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are tired of hiding their big personality behind a neutral, boring brand
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want their logo and online presence to match the quality of their work
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want a brand that truly feels like them
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are passionate about their business & have big ideas for it
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are service providers, creatives, or visionaries who want their business to reflect who they are
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are incredible at what they do & need creative direction when it comes to their brand
Don't Just Take Our Word For it!
FAQ
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Does not shut up about Astrology, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Will pet every dog she sees
Has the TV on at all times
Hey, Girl! It's Sim — Designer & Strategist in Sun Prairie, WI
As a woman of color with a big personality, I spent years hearing I was too loud, too opinionated, too much.
So I became more digestible.
More polished.
More “professional.”
But, it was never enough. Because I could only last so long pretending to be someone I wasn't.
I learned that misaligned branding (personally & professionally) drains you.
I realized that I didn't need to dilute my voice, because the right people will actually respect it.
Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them.
Because aligned branding isn’t just aesthetic.
It’s freedom.