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THE LUMINA LOUNGE
ABOUT THE BRAND:
The Lumina Lounge reimagines the traditional med spa experience by pairing advanced aesthetics, including electrolysis, laser, and skincare, with a lounge designed for guests to stay a little longer, connect, and enjoy the experience. More than a place for treatments, Lumina is designed as a destination where results, atmosphere, and experience come together. The brand reflects that same intention through a rich, sensory world that feels distinctly feminine and luxurious.
PROJECT TYPE:
Brand + Site by Design
DATE:
September 2026
The creative direction brings together rich color, expressive typography, tactile texture, and architectural influence to create a luxurious, deep feminine aesthetic. Rich reds, soft pinks, deep purples, and warm neutrals give the identity depth, while lace, fabric, metallic finishes, and dimensional textures make the brand feel sensory and immersive.
The typography balances refined serif forms with expressive flourishes, bringing femininity and movement into an otherwise structured identity. The custom mark is composed of two stacked L’s for Lumina Lounge, subtly forming a K in reference to the founder’s name.
The mark is contained within a doorway-inspired architectural frame, reflecting both the physical interiors and the idea of stepping into the world of The Lumina Lounge. Together, each element creates an identity that feels as intentional and experiential as the concept itself.
