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SUNWINKED BEAUTY CO.
ABOUT THE BRAND:
Sunwinked Beauty Co. is an intentional beauty studio offering lashes, brows, spray tans, skincare, and other aesthetic services designed to enhance rather than overpower. Rooted in the belief that beauty and wellness go hand in hand, Sunwinked takes a less-is-more approach to beauty, creating treatments that help clients feel cared for, confident, and at home in themselves.
With an emphasis on intentional living, sustainability, and beauty that goes beyond the treatment room, the brand brings a slower, more thoughtful perspective to modern aesthetics.
PROJECT TYPE:
Branding by Design
DATE:
September 2026
The creative direction for Sunwinked Beauty Co. draws from slow living, natural beauty, and a warm, lived-in sense of femininity. The visual identity and color palette balance softness with a subtle Western influence, creating a brand that feels earthy, feminine, and relaxed without falling into the typical aesthetic of the beauty industry.
For the wordmark, we paired expressive typography with softer details to give the brand a distinct personality while maintaining an approachable feel. The custom SBC brand mark intertwines each initial with subtle nods to the brand’s sun-kissed, Western influence. The ‘S’ forms the shape of a rising sun, while the ends of the ‘C’ have been subtly manipulated to create the shape of a horseshoe. All the details come together to create a recognizable brand that embodies beauty through living well.
