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Midlife Rising
Project type
Brand + Site by Design
Date
May 2026
About the Brand
Midlife Rising is a bold menopause education, treatment, and speaking brand on a mission to change the conversation around midlife. Through evidence-based education, advocacy, and care, Miranda empowers women to navigate menopause with confidence while challenging the outdated narratives that have left women feeling unheard & dismissed both in healthcare and the workplace.
Rather than viewing menopause as something to suffer through, Midlife Rising reframes it as a powerful season that every woman deserves to move through with knowledge and support
The visual identity was designed to feel as unapologetic as the mission behind it. Rich, saturated tones create a balance of femininity, wellness, and strength, moving away from the soft, muted aesthetic often associated with women's health. Instead, the palette evokes confidence, vitality, and the fiery energy of women stepping fully into this stage of life.
The custom logomark features the letter 'M', carefully crafted to resemble a flame, symbolizing both Miranda's passion for advocacy and the inner fire that emerges during midlife. It serves as a reminder that this chapter is not about fading away, but about rising into greater confidence, wisdom, and purpose.
The typography pairs timeless elegance with professionalism, allowing the brand to resonate in corporate & healthcare settings, keynote stages, and client conversations. Every element of the identity reinforces Midlife Rising's mission: transforming menopause from a whispered struggle into a movement women are proud to be part of.
