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Divine Point Acupuncture

Project type

Branding by Design

Date

June 2026

About the Brand

Divine Point Acupuncture is a holistic wellness practice rooted in Traditional Chinese Medicine, acupuncture, herbal medicine, and intuitive healing. Specializing in supporting midlife women and mothers navigating burnout, stress, nervous system dysregulation, and life's transitions, the practice takes a whole-person approach that addresses both physical and emotional well-being.

By blending ancient healing traditions with compassionate, personalized care, Divine Point Acupuncture creates a space where women can reconnect with themselves, restore balance, and experience deep, transformative healing.

The creative direction draws inspiration from the timeless wisdom of Traditional Chinese Medicine while elevating it through a modern, feminine lens.

Guided by Jessica's natural warmth, craftsmanship and appreciation for timeless beauty, the overall identity was created to feel refined, intuitive, and intentional. Rich earth tones, organic textures, and minimal typography create a sense of depth, healing, and quiet luxury.

The primary logomark features two circling dragonflies, subtly referencing the yin-yang symbol to represent balance, transformation, and harmony. The delicate stars are a nod to Jessica's intuitive approach, with the custom monogram incorporating an acupuncture needle to ground the brand's identity in her expertise.

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Branded by Sim specializes in feminine brand + web design for visionary women born to stand out.

Guided by psychology & energetics.

Based in Sun Prairie, WI

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