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DANELlE GUERIN CoAChING
Project Type:
Brand + Site by Design
Date:
June 2026
About the Brand:
Danelle Guerin Coaching is a thoughtfully crafted brand that supports midlife women in rediscovering their purpose after a lifetime of caregiving. Emphasizing self-sovereignty, forgiveness, and authentic self-embrace, this project offers a safe and grounded coaching experience designed to empower women to confidently step into their next chapter.
Danelle Guerin Coaching was inspired by a blend of the Pacific Northwest and Arizona sunsets. Featuring serene blues, greens, and purples, complemented by oranges, Danelle's grounded and safe yet optimistic personality is reflected within this palette.
The custom butterfly logo, formed from Danelle’s initials, symbolizes transformation, perfectly embodying her coaching philosophy and the brand’s inspiring journey.
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