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Take it from the psych girly, looks matter (unfortunate for the rat’s nest hairstyle I’m currently rocking while posting)

Looks aren’t the only thing, because even the most beautiful, high-quality brands can only do so much, BUT throughout consumer psychology, we’ve learned that we do, in fact, judge based on looks.

So, here’s me breaking a few consumer psychology phenomenons down for ya, happy reading on this gloomy day & speaking of music, this audio makes me happy 🫶🏽🌧️

#brandstrategy #consumerpsychology #branddesign #webdesign #brandpsychology

Take it from the psych girly, looks matter (unfortunate for the rat’s nest hairstyle I’m currently rocking while posting)

Looks aren’t the only thing, because even the most beautiful, high-quality brands can only do so much, BUT throughout consumer psychology, we’ve learned that we do, in fact, judge based on looks.

So, here’s me breaking a few consumer psychology phenomenons down for ya, happy reading on this gloomy day & speaking of music, this audio makes me happy 🫶🏽🌧️

#brandstrategy #consumerpsychology #branddesign #webdesign #brandpsychology

The new Lumière de Bougie website is officially live! 🕯️

Every word, image, and page you see was intentionally chosen to envelope you into the world of Lumière, where fragrance feels considered, sensory, and quietly luxurious.

For the creative direction, we leaned into the palette’s ivories, taupes, and rich browns to create a clean, refined backdrop that allows Lumie’s products to speak for themselves.
Elegant, handcrafted, serif typography brings in the warmth and artistry behind each scent.

Throughout the site, the user experience shaped every decision, creating a space where customers can slow down, explore, and discover the scent that becomes theirs.

Welcome to the new digital home for the Maison of Light. 🤎

The new Lumière de Bougie website is officially live! 🕯️

Every word, image, and page you see was intentionally chosen to envelope you into the world of Lumière, where fragrance feels considered, sensory, and quietly luxurious.

For the creative direction, we leaned into the palette’s ivories, taupes, and rich browns to create a clean, refined backdrop that allows Lumie’s products to speak for themselves.
Elegant, handcrafted, serif typography brings in the warmth and artistry behind each scent.

Throughout the site, the user experience shaped every decision, creating a space where customers can slow down, explore, and discover the scent that becomes theirs.

Welcome to the new digital home for the Maison of Light. 🤎

The last 10 months in business have been the best & most personally telling months of my life!!! I’m so grateful to be in a position I’ve dreamed of booking out months in advance. 🥹

But it wasn’t overnight & it wasn’t easy. It was a roller coaster.
It took months of nights questioning myself, crying over money, anxiety, healing, losing people, creating beauty, processing grief, battling my own brain, struggling with pain & health issues, learning boundaries, reflecting on mistakes, and celebrating the freedom of entrepreneurship.

Instagram is in fact my highlight reel, but to the women starting out, don’t let the image of success make you feel like you’re behind.
You’re on your own timeline 🤍

#brandstrategy #branddesign #heartledbusiness #femaleentrepreneur #entrepreneurlife

The last 10 months in business have been the best & most personally telling months of my life!!! I’m so grateful to be in a position I’ve dreamed of booking out months in advance. 🥹

But it wasn’t overnight & it wasn’t easy. It was a roller coaster.
It took months of nights questioning myself, crying over money, anxiety, healing, losing people, creating beauty, processing grief, battling my own brain, struggling with pain & health issues, learning boundaries, reflecting on mistakes, and celebrating the freedom of entrepreneurship.

Instagram is in fact my highlight reel, but to the women starting out, don’t let the image of success make you feel like you’re behind.
You’re on your own timeline 🤍

#brandstrategy #branddesign #heartledbusiness #femaleentrepreneur #entrepreneurlife

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BASED IN SUN PRAIRIE, WI

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